Where bold strategy meets full-service execution
At 197, we don’t believe in fluff, guesswork, or one-size-fits-all strategies. We build custom social media systems that are designed to grow with you—from content strategy to execution, we handle it all so you can focus on the big picture.
Whether you’re building brand authority, launching something new, or scaling fast—we meet you where you are and take you where you want to go. Our packages are built for clarity, consistency, and conversion. Because your brand deserves more than just likes. It deserves results.
OUR SERVICES
↓We Don’t Just Manage Your Social— We Grow It
You’ve got a brand to build, clients to serve, and a business to scale—social media shouldn’t be another full-time job on your plate. That’s where we come in. At 197, we offer full-service social media management designed to take you from overwhelmed and inconsistent to confident and magnetic. We handle everything—from content strategy and creative direction to video editing, captions, scheduling, and reporting—so you can stay focused on what you do best. We don’t just post pretty content. We create strategic, scroll-stopping assets that build trust, grow your audience, and generate real results. Every post is backed by data, every reel is aligned with your goals, and every caption is written to connect and convert.
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Our services are built for founders, creatives, and modern brands who are:
Done trying to do it all themselves
Struggling to stay consistent online
Craving strategy—not just content
Ready to grow their audience and attract high-value clients
Tired of guessing what to post and want real results
If you’re ready to be seen, scale with strategy, and finally hand off your socials—we’re the team for you.
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All of our packages are custom made to fit each brand’s needs and goals.
Our packages start at $2,500 a month. -
We don’t just create content—we manage your entire social media presence, start to finish.
Here’s what you can expect with our full-service management:
Custom Content Strategy — Built around your goals, brand voice, and audience.
Monthly Content Planning — Reels, static posts, stories, and carousels mapped out with purpose.
Content Creation — From creative direction to filming, photography, and editing.
Captions + Hashtags — Written to connect, convert, and align with your brand tone.
Scheduling + Publishing — Hands-off for you, fully handled by our team.
Performance Tracking — Monthly analytics and insights to keep things optimized.
Strategy Calls — Regular check-ins to align, refine, and evolve your content.
Everything is done for you—with intention, consistency, and results in mind.
02Content Creation
High-Impact Content That Looks Good and Works Hard
Content is the engine that drives your brand online—but without the right team, it can feel like a never-ending creative hustle. That’s where we step in. At 197, we offer end-to-end content creation designed to capture attention, tell your story, and move your audience to action. Whether you need elevated brand visuals, behind-the-scenes reels, or aesthetic storytelling that sells—our team handles it all. We blend creative direction with performance strategy to produce content that doesn't just look good—it performs. Every video is filmed with intention. Every shot is styled with purpose. Every piece is crafted to make your brand unforgettable.
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This service is for brands, founders, and creatives who are:
Tired of DIY content that doesn’t reflect their vision
Ready to elevate their visuals with scroll-stopping assets
Launching a new product, service, or brand campaign
Needing high-quality content but don’t have the team or time
Looking to batch content efficiently with a creative partner they trust
If you’re ready to finally look like the brand you are—this is for you.
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Starting from $1,200 per shoot.
Custom packages and monthly retainers available upon request.
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From concept to final deliverables, we take care of every creative detail.
Here’s what’s typically included in a content creation package:
Creative Direction — Moodboards, shot lists, and storyboards tailored to your brand.
Production Planning — We coordinate locations, props, wardrobe, and timelines.
Filming & Photography — High-quality, on-brand visuals with a modern aesthetic.
Professional Editing — Reels, TikToks, product shots, and branded photos.
Batching System — Capture a month+ of content in one shoot.
Add-Ons Available — Hair/makeup, voiceovers, UGC-style edits, and more.
Whether it's a one-time shoot or an ongoing partnership, we make your content creation process effortless and effective.
1:1 Coaching
03Strategy, Clarity, and the Game Plan You’ve Been Missing
Sometimes you don’t need a full team—you just need someone who gets it. Someone who can help you refine your offers, unpack your strategy, and show you the next right move.
Our 1:1 coaching sessions are built for creatives, social media managers, and brand founders who are ready to elevate—with guidance that’s grounded in real experience and proven results. Whether you're growing your agency, launching a new offer, or trying to build a brand online that actually converts—we’re here to help you cut through the noise, get clear, and move forward with confidence.
No gatekeeping. No fluff. Just straight-up strategy, mindset shifts, and real support.
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This is perfect for:
Aspiring or growing social media managers
Creatives launching or scaling a service-based business
Founders who want high-level strategy without a long-term commitment
People craving clarity on their offers, content, or client journey
Anyone feeling stuck, overwhelmed, or unsure of their next steps
If you're ready to talk it out, map it out, and get clear—we’ve got you.
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$250 for a 75-minute session (with a custom follow-up recap + action plan).
Ongoing coaching packages available upon request.
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Each session is tailored to you—but here’s what we typically dive into:
Business & Offer Clarity — Refine your services, pricing, or positioning.
Content Strategy — Learn what to post, how to show up, and how to stand out.
Systems & Workflow — Build the backend of your business with ease.
Client Acquisition — How to attract aligned clients and close with confidence.
Social Media Growth — What actually works (and what to stop wasting time on).
After our call, you’ll receive a personalized recap with notes, resources, and clear next steps—so you can take action right away.
04A La Carte
Don’t See Exactly What You Need? Let’s Build It Your Way
Not every brand fits into a box—and neither should your marketing. If you’re looking for support in one specific area or want to build a custom package that combines multiple services, our à la carte offerings are made for you. Whether you need content for a launch, a one-off email campaign, ad management, or influencer coordination—we’ve got flexible options that meet you where you are.
Our team is your team. You tell us what you need, we’ll handle the rest.
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Our à la carte menu includes (but isn’t limited to):
Social Media Content (Reels, Carousels, Stories)
Strategy Intensives or Audits
Email Marketing (Campaigns + Automations)
SMS Marketing
Paid Ads (Meta, TikTok, Google)
Influencer & UGC Coordination
Product Launch Support
Visual Direction + Creative Concepting
One-Time Content Shoots
Need something else? Just ask—we’re happy to create a custom solution.
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Pricing varies based on scope and deliverables.
Custom quotes provided after a discovery call or email inquiry.
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This is ideal for brands and founders who:
Only need support in one or two areas
Want to test our services before committing to a retainer
Are prepping for a launch or campaign
Need extra creative or strategic support
Prefer building a flexible, custom solution
If you're craving support that's nimble, intentional, and tailored—we’re all in.
our client have Been Featured In
CLIENT TESTIMONIAL
↓“Working with the 197 team has completely transformed my brand.”
From the moment we started two years ago, they’ve elevated my page, brought in more clients, and given my med spa the online presence it truly deserved. Their strategy works — period. But beyond the results, it’s their energy that sets them apart. Every shoot feels like a collaboration with friends who get the vision. I wouldn’t trust anyone else with my brand.
— Sheryl Hidalgo, Founder of Naked Aesthetics
HOW IT WORKSOur Done-For-You process in 6 simple steps
THE 197 APPROACHStrategy First
Creative That Converts
Done-For-You, Done Right
Client TestimonialZobia Health
“Working with 197 has been a game-changer for Zobia.”
They didn’t just create content—they truly understood our brand, our voice, and our vision. The strategy, execution, and attention to detail have elevated how we show up online. I finally feel like our digital presence matches the quality of our products. Couldn’t be happier.
Alessandra ZapataFounderYour 197 Cheat Sheet
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Yes. We offer full brand management across social media, email, SMS, influencer outreach, and more. We’ll create a custom package built around your brand goals and handle everything from strategy to execution.
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Absolutely. We build custom scopes based on your exact needs—whether that’s more Reels, email campaigns, or an extra shoot day. You’ll get the support you need, no filler.
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Social media management includes strategy, scheduling, captions, reporting, and overall brand presence. Content creation is all about the visuals—photos, videos, and creative assets. You can book either service à la carte or combine them for full coverage.
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Always. You’ll have full visibility into your content calendar and the chance to review everything before it’s published.
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We start with a discovery call to understand your brand, gather all the assets we need, and map out your strategy. From there, we handle everything—so you can stay focused on your zone of genius.
Social Media Management