We are a boutique agency helping brands show up with purpose, power, and consistency
OUR CLIENTS HAVE BEEN FEATURED IN
Our mission is to help brands grow with purpose by combining strategy, creativity, and audience insight to drive real results.
Every piece of content we create is backed by intention, built to connect, and designed to move your brand forward.
OUR GOAL Strategy-led, creatively driven, results-obsessed.
At 197, our mission is to help brands grow with purpose by combining strategy, creativity, and audience insight to drive real results. We believe content should do more than look good — it should work. From day one, we dive deep into your brand, your audience, and your goals to build content that connects, converts, and actually moves the needle. Whether we’re on set, behind the feed, or deep in data, every decision we make is intentional.
STRATEGY + AESTHETIC Creative that feels good. Strategy that makes sense.
Clients come to us for the strategy, but stay for the energy. We make the process fun, collaborative, and genuinely aligned. From shoot days that feel like brand therapy to content calendars that actually convert, we bring clarity, intention, and creativity to every part of the process. We don’t believe in gatekeeping — we believe in giving brands the tools, direction, and content they need to show up like they mean it.
What Sets Us Apart10+ Years of Experience
Agency-Level Strategy
Creative That Converts
We don’t just make things look good — we make them make sense. At 197, every visual, caption, and campaign is backed by real strategy, tailored to your audience, and designed with purpose. We understand the market, we study your industry, and we treat your brand like it's ours. Our creative is sharp, our process is intentional, and our team? We show up with energy, ideas, and execution every single time. That’s what makes us different — and that’s what drives results.
Meet Our People
Nicole Hidalgo
FOUNDER & CREATIVE DIRECTORNicole leads with both instinct and intention — blending creative vision with strategic thinking to build brands that don’t just exist online, but own their space. With a background rooted in storytelling and a passion for helping women show up boldly, she brings clarity, edge, and purpose to every project.
She’s the mind behind the visuals, the voice behind the strategy, and the energy that drives the 197 team forward. Whether she’s leading a shoot, shaping a narrative, or mapping out the next big move — Nicole shows up fully, always pushing the work (and the brand) further.
Gabriela Lozano
SOCIAL MEDIA MANAGERGabriela is our Social Media Manager and the strategic brain behind many of our most impactful client campaigns. With a sharp instinct for what performs and a natural gift for content creation, she brings both vision and execution to every brand she touches.
From trend forecasting to feed planning, Gabriela knows how to turn ideas into scroll-stopping content that drives results. She leads with clarity, moves with confidence, and always keeps the bigger picture in mind — making her an essential part of what makes our work work.
Regina Huerta
PROJECT MANAGERRegina is our Project Manager and the ultimate behind-the-scenes force that keeps every shoot, strategy, and campaign running smoothly. From timelines to task lists, she makes sure nothing slips through the cracks — so our team can stay creative and our clients can stay confident.
With a calm presence and a get-it-done attitude, Regina brings order to the chaos and ensures every deliverable lands on time, every time. She’s the one making sure the vision doesn’t just come to life — it comes to life flawlessly.
Janeth Garcia
Graphic Designer Janeth is our Graphic Designer and the visual eye behind the bold, elevated look of our brands. Whether she’s crafting Instagram graphics, building pitch decks, or bringing a full campaign to life, she designs with clarity, intention, and a deep understanding of what connects.
Her ability to translate strategy into visuals makes her an essential part of the creative process — turning concepts into clean, scroll-worthy design that always hits. Consistent, creative, and low-key iconic.
Maria Charris
Social Media ManagerMaria is a Social Media Manager with a sharp eye for storytelling and a deep understanding of the hospitality space. From boutique hotels to restaurant concepts, she knows how to craft content that captures the vibe, drives bookings, and keeps guests coming back.
She’s a pro at building brand presence online — blending trend-aware content with strategy that speaks to the right audience. Whether she’s managing day-to-day posting or planning a full campaign, Maria brings thoughtfulness, consistency, and creativity to every account she leads.
Camila Ibanez
Social Media CoordinatorCamila is our Social Media Coordinator and the steady force behind the day-to-day flow of content. From scheduling and posting to researching trends and keeping timelines tight, she makes sure everything goes out on-brand, on-time, and on-point.
With an eye for detail and a love for all things digital, Camila helps keep the engine running smoothly behind the scenes — supporting the team, staying two steps ahead, and making sure the content never misses.
Sebastian Rios
Editor Sebastián is our in-house Video Editor and the eye behind the edits that bring our content to life. With a feel for pacing, style, and storytelling, he turns raw footage into polished, high-impact videos that capture attention and drive engagement.
From quick cuts to long-form content, Sebastián knows how to shape visuals that feel elevated and aligned with the brand’s message. He’s fast, creative, and always down to push the work further — frame by frame.
Juan Villegas
Editor + Content CreatorJuan is our Content Creator and Editor — the creative behind the camera and the polish in the final cut. From capturing the moment to crafting the story, he brings a full-scope vision to every piece of content we produce.
Equally skilled on set and in the edit bay, Juan blends technical talent with creative instinct to deliver visuals that feel fresh, elevated, and on-brand. Whether it’s a high-energy Reel or a polished campaign asset, he makes sure the content not only looks good — it hits.
Khami Auerback
Content Creator Khami is our Content Creator with a sharp eye for detail and a signature high-res style that takes brand visuals to the next level. From perfectly framed product shots to elevated lifestyle content, she captures imagery that feels polished, intentional, and ready to stop the scroll.
She brings a creative energy to every shoot — blending precision, style, and storytelling to create content that not only looks beautiful, but aligns perfectly with the brand’s vision. With Khami behind the lens, everything feels elevated.
Matthew Hipolito
Photographer & VideographerMatthew is the creative force behind many of the high-resolution photo and video assets you see across our client work. With a sharp eye for composition and a passion for storytelling, he captures not just content — but the essence of each brand we work with.
Known for going above and beyond on every shoot, Matthew brings a rare blend of technical skill, creative intuition, and dedication to excellence that helps our clients show up powerfully and authentically online.
Sharon Berkley
Social media assitantSharon is the helping hand behind the scenes, supporting the day-to-day flow of client projects, shoots, and content delivery. With an eye for detail and a can-do attitude, she ensures that every shoot, post, and project runs as seamlessly as possible.
Whether she’s assisting on set, prepping content assets, or keeping our team organized, Sharon brings energy, reliability, and a true love for the creative process — making her an invaluable part of keeping 197 moving forward.
